Guided by the Moon’s ever-changing presence and profound
influence on our lives, discover the story of Anoona
The Moon glows in all its wholeness, radiant, luminous, eternal. Inspiring luxury cufflinks and fine jewellery creations that are designed to touch the soul
ETERNAL. BALANCED. SERENE.
PHASES OF THE MOON
Founded in London, Anoona is a British brand, handcrafted in Europe with a global appeal. The Moon in particular has been a guiding light, shaping the Anoona aesthetic, which channels the serene beauty and wholeness of Earth’s natural satellite.
Honouring the serene beauty of the moon as it constantly reinvents itself; painting a luminescent circle or carving a crescent into the night sky.
Anoona forges natures most precious materials into smooth sensuous forms all handcrafted in Europe a region rich with traditions in jewellery making.
CRAFTSMANSHIP & HERITAGE
Craftsmanship is at the heart of the brand. One of the core values of Anoona is to be harmonious and at one with nature, drawing on its elements as inspiration and using natural stones in such a way that respects the delicate balance of the earth's resources.
Traditional centuries old artisanship is used in the making of each piece, respecting traditions which are passed down generation to generation thereby supporting the continuation of that knowledge and process.
“Anoona channels those influences in my life that are constants: the Moon, colour and the inherent poetry of a circle – a shape that features prominently in my designs.”
Creative Director
COLOUR OF NATURE
Limited only by the wonderful array of colours gifted by nature, Anoona Jewels strikes the perfect balance between boldness and softness, richness and delicacy. Ornamental stones are hand carved in a small family-run atelier in Greece by artisans who understand the different properties of the stones and know how to best reveal their intrinsic beauty.
